Corporate Blogging

Here's an interesting article about a corporate blogging (ok... they called it K-Logging, for "Knowledge Logging" rather than blogging, but there's no difference in the technology).

The thing that struck me about this was that the willingness -- no, make that insistence -- of the participants to integrate it with their email seems to me like it is self-defeating. If there really are any unique advantages to the blog medium -- and I'm not ready to say either yes or no to that question -- then it seems to me that a fair pilot project should avoid integrating feeds into the mail client. If a user doesn't have to go somewhere different, and can't even really discern the difference between email and blog material, how will the pilot manage to expose users to whatever is unique about the medium?